How Past Clients will be Grateful if you do this NOW!

For most of us, calling our past clients can be a great way to drum up extra business. Calling them has been a tried and true way of increasing production. But if you sold them something in the past few years that may have come down in value, you are probably apprehensive for fear that they might be mad at you. Right???

But in realty, you don't control the market. But you can be there to help out if their property values have come down. In San Diego at least, property owners can petition the tax assessor to have their property reassessed thus having their property taxes lowered. This is one way to show them that you want to be "Their Agent For Life."

Here is a simple script to call them to show that you care and that you are there to help out no matter what.

"Hi, ____________it's___________________. How's it going? The reason for my phone call is that it is the time of year that I offer all my friends, family and clients an evaluation of there properties to find the value. Would you like me to do this for you?

Client: Why?

The reason I do this is you may be thinking of refinancing or selling your home in the next year. Are you looking to refinance or sell in the next year?

Client: No

The other reason is with the change in property values, you may be able to have your home reassessed and pay lower property taxes. How does that sound?

Client: Great

Who else do you know who could benefit from paying lower property taxes?

It's that simple. It shows you care, gives you a reason to call and helps in your prospecting for new clients.

If you make a commitment to do this once a year to all past clients, you will be guaranteed to client retention and commitment as well as the opportunity to be introduced to new prospects.

Check with your local Assessor for forms. In San Diego, our file date is by May 30th in which property owners must file for appeal. You will also need to provide them with comps to show if their values have been reduced.

Happy Production